In the era of information explosion, how to conduct market research efficiently has become the focus of attention for corporate decision-makers. Penjing-style research, as a method that simplifies complexity, is gradually gaining recognition in the industry. This article will present the unique approach of Penjing-style research by discussing its definition, characteristics, implementation steps, and practical application cases.
Definition of Penjing-style ResearchPenjing-style research, as the name implies, compares the research process to creating a penjing (miniature landscape). It emphasizes attention to detail and clear stratification, presenting a complete market picture through careful selection and arrangement. It stresses the acquisition of the most valuable information in the most precise way within limited resources.
Characteristics of Penjing-style Research1. Accurate Positioning: Penjing-style research focuses on in-depth study of specific market segments, avoiding generalizations, and ensuring the accuracy of the research results.
2. Clear Stratification: The research content is divided into multiple levels, moving from macro to micro, step by step, making the research results more persuasive.
3. High Practicality: Penjing-style research emphasizes the practical application value of the research results, providing strong support for corporate decision-making.
4. Resource-saving: Within limited resources, through accurate positioning and clear stratification, the efficiency of research is improved.
Implementation Steps of Penjing-style Research1. Clarify Research Objectives: Based on corporate needs, determine the theme and scope of the research to ensure the correctness of the research direction.
2. Choose Research Method: Based on the research objectives, select appropriate research methods, such as questionnaires, interviews, data analysis, etc.
3. Design Research Plan: Develop a detailed research plan, including research time, location, subjects, content, etc.
4. Collect Data: Collect relevant data according to the research plan, ensuring the authenticity and reliability of the data.
5. Analyze Data: Organize and analyze the collected data to draw conclusions.
6. Make Recommendations: Based on the analysis results, provide targeted suggestions for the company.
Cases of Penjing-style ResearchTaking a home appliance company as an example, the company wanted to understand consumers' acceptance of a newly launched television. Using Penjing-style research, they first determined the research objective as consumers' acceptance of the television, then selected questionnaires as the research method, designed the survey questionnaire, collected data, analyzed the data, and ultimately concluded that consumers had a high acceptance of the newly launched television, and the company could increase its promotional efforts.
As an efficient and practical market research method, Penjing-style research has a broad application prospect in today's market environment. Companies should fully recognize the advantages of Penjing-style research and apply it to practical work to provide strong support for corporate development. With the development of the industry, Penjing-style research will also continue to optimize and improve, injecting new vitality into China's market research industry.