Reasons for Bonsai Winter Bonsai Winter Industry Reports and Data Third-Party Comments In recent years, with the rapid development of my country's economy and the continuous improvement of people's living standards, bonsai art has gradually entered thousands of households. Behind the prosperity, the bonsai industry is also Faced with an unprecedented winter. This article will conduct an in-depth analysis of the current situation of the bonsai industry and discuss the reasons for the bonsai winter and coping strategies. Reasons for the winter of bonsai 1. Market demand declines: With the downturn in the real estate market, the market demand for bonsai has gradually decreased. Consumers 'awareness of bonsai is not high and their willingness to purchase is reduced.
2. Rising raw material prices: In recent years, the prices of bonsai raw materials such as wood and stone have continued to rise, resulting in an increase in bonsai production costs and further reducing the profit margins of bonsai companies.
3. Intensifying competition: With the continuous development of the bonsai industry, more and more companies are joining it, and the market competition is becoming increasingly fierce. In order to seize market share, some companies have adopted low-price competition strategies, resulting in a further decline in industry profits.
4. Backward bonsai making technology: Some bonsai making companies still use traditional technology, and their products are seriously homogenized and lack innovation. In the market competition, it is difficult for such companies to stand out. Coping strategies for bonsai winter 1. Expand market channels: Bonsai companies should actively expand online and offline markets, strengthen cooperation with major e-commerce platforms, gardening markets, etc., and increase product exposure.
2. Improve product quality: Enterprises should increase investment in research and development, innovate bonsai making processes, and improve product quality to meet consumer needs.
3. Optimize the supply chain: Reduce procurement costs and improve corporate competitiveness by establishing long-term cooperative relationships with raw material suppliers.
4. Cultivate professional talents: Strengthen the training of bonsai production, sales, management and other talents to improve the overall quality of the company.
5. Cross-border cooperation: Carry out cross-border cooperation with companies in other industries, such as integrating with home furnishing, decoration and other industries to expand market space.
6. Transformation and upgrading: Some bonsai companies may consider transformation and upgrading, such as developing bonsai leasing, bonsai maintenance and other businesses to achieve diversified development. Industry reports and data According to the "China Bonsai Industry Market Research Report", the size of my country's bonsai market in 2018 was approximately 10 billion yuan, a year-on-year increase of 5%. Affected by factors such as declining market demand and rising raw material prices, the market size is expected to decline in 2019. Experts in the third-party commentary industry said that the bonsai industry is in a critical period of transformation and upgrading. Enterprises should seize the opportunity and actively respond to the cold winter in order to remain invincible in the fierce market competition.
Although the cold winter of bonsai has brought many challenges to the industry, it also breeds new opportunities. Bonsai companies should face up to the problem and actively respond to it, and achieve sustainable development through innovation, market expansion, and quality improvement. In the cold winter, whoever can take the lead in transformation and upgrading will be able to occupy a favorable position in future market competition.