Current situation of the potted market, consumer demand, industry development trend As the pace of life accelerates, people's pursuit of green life becomes more and more intense. As a small, beautiful and easy-to-maintain plant, potted plants have gradually become a popular choice for home decoration. This article will analyze the current situation of the potted market, consumer needs, industry development trends, etc., and provide useful reference for potted lovers and practitioners. Current situation of the potted plant market In recent years, my country's potted plant market has shown a steady growth trend. According to the "China potted plant industry Development Report", the scale of my country's potted plant market reached 20 billion yuan in 2019, a year-on-year increase of 10%. With the upgrading of consumption, consumers are demanding higher and higher requirements for potted plant quality, variety, shape, etc., and the market is gradually developing in a high-end and personalized direction. Consumer needs 1. Variety diversification: Consumers 'demand for potted varieties is increasingly diversified, including not only common leaf-viewing plants and flower-viewing plants, but also emerging varieties such as succulent plants and air pineapples.
2. Beautiful appearance: Consumers pursue the aesthetics of potted plants and have high requirements for the collocation, shape, and placement of potted plants.
3. Convenient maintenance: As the pace of life accelerates, consumers have lower and lower requirements for the maintenance of potted plants, and are more inclined to choose varieties that are easy to maintain.
4. Health and environmental protection: Consumers are paying more and more attention to the health and environmental protection performance of potted plants, and the demand for pollution-free and pollution-free potted products has increased. Industry development trend 1. Branding: With the intensification of market competition, the potted plant industry is gradually developing in the direction of branding. Branding helps improve product quality, establish corporate image, and enhance market competitiveness.
2. Personalization: Consumers 'personalized needs for potted plants have become increasingly prominent. In the future, the potted plant industry will pay more attention to meeting consumers' personalized needs and launch more customized products.
3. Technology: With the development of science and technology, the potted plant industry will gradually realize intelligent and automated production, improve production efficiency and reduce costs.
4. Green environmental protection: Green environmental protection has become an important development direction for the potted plant industry. Enterprises should pay attention to environmental protection in the production process and reduce the impact on the environment.
5. Expand the industrial chain: The industrial chain of the potted plant industry will continue to expand, from planting, processing, sales to after-sales service, forming a complete industrial chain.
Driven by the green trend, the potted plant market is showing a good development trend. The potted plant industry should seize market opportunities, continuously optimize product structure, and enhance brand image to meet the growing individual needs of consumers, pay attention to industry development trends, and actively Expand the industrial chain and achieve sustainable development.
The data sources of this article: "China Potting Industry Development Report", the National Bureau of Statistics and other authoritative organizations. During the writing process, we strive to be detailed in content and objective in views to provide useful reference for potted lovers and practitioners.