Reasons for slow sales of meat, coping strategies Industry reports and data Third-party comments As people's love for indoor green plants grows, succulent plants have once become hot commodities on the market due to their unique shape and easy maintenance characteristics. In recent years, the succulent plant market has experienced slow sales, which has caused headaches for many growers and dealers. This article will deeply analyze the reasons for slow sales of meat and propose corresponding countermeasures. Reasons for slow sales of meat 1. Market saturation In recent years, the succulent plant market has expanded rapidly and a large number of growers have poured in, resulting in a surge in market supply, slowing down the growth of consumer demand, and gradually emerging market saturation.
2. Serious product homogeneity Many growers ignore the cultivation and research and development of varieties in pursuit of yield, resulting in serious homogenization of succulent plant varieties on the market and lack of characteristics and competitiveness.
3. Consumer aesthetic fatigue After years of development, consumers 'aesthetic needs for varieties have gradually increased, and their love for some common varieties has declined, resulting in slow sales.
4. Impact of the epidemic The outbreak of the COVID-19 epidemic has had a serious impact on the global economy. People's lifestyles and consumption habits have undergone great changes, and the succulent plant market has also been affected. Coping strategies 1. Optimize product structure Growers and dealers should pay attention to market dynamics, adjust product structure, and cultivate and introduce distinctive and high value-added varieties to meet the diversified needs of consumers.
2. Strengthen brand building By building brands, increase the market awareness and reputation of succulent plants and enhance the competitiveness of products.
3. Innovative marketing models combine online and offline channels to carry out diversified marketing activities, broaden sales channels, and increase market share.
4. Improve planting technology and strengthen planting technology training, improve the survival rate and quality of succulent plants, reduce planting costs, and enhance market competitiveness.
5. Pay attention to consumer needs and deeply understand consumer needs, launch personalized products for different consumer groups, and increase the added value of products. Industry reports and data According to the "China Succulent Plant Industry Development Report", the size of my country's succulent plant market reached 15 billion yuan in 2019, a year-on-year increase of 20%. Affected by factors such as market saturation and product homogenization, the succulent plant market The growth rate is gradually slowing down. The report pointed out that the succulent plant industry will develop in a high-quality and differentiated direction in the future. Third-party commentators industry insiders said that the slow-moving phenomenon of the succulent plant market reflects to a certain extent the bottleneck in the development of the industry. To break through this bottleneck, we must start from the aspects of products, brands, marketing, etc. to comprehensively improve the competitiveness of the succulent plant industry.
Faced with the current situation of slow-moving succulent plant market, growers and distributors should actively respond, adjust product structure, strengthen brand building, innovate marketing models, improve planting techniques, and pay attention to consumer needs, so as to stand out in the fierce market competition and achieve Sustainable development.